Time has finished when the purchaising process was only about making a quick purchase. A modern, wise client checks on costs, contrasts them and frequently chooses to check the product in the traditional shop to later buy it in the virtual shop.

Currently older people find it difficult to be always in touch with recent innovations that are projected on various markets. It is implied by the fact that inter alia about ten years ago, having a camera in a mobile phone was rather something original.